Social media can be one of the best ways to connect with your audience and get your brand in front of countless numbers of prospective customers. It’s also a fantastic way to generate sales when you use the right techniques.
Your followers are also more likely to choose your brand over a competitor, visit your physical store and other actions that push sales in a positive direction. If you are struggling with getting sales from your social media efforts these may be the reasons why.
1 You aren’t Using Interactive Posts to Entice and Educate
To best maximize your social media presence, you also want to entertain, educate, and entice your audience.
Think about it. When do people use social media? For the large majority of users, it’s in their free time.
That means they are there to either relax or see things that entertain them instead of being actively pushed to spend money. You can create content that encourages people to interact, like contests or giveaways.
These types of posts can quickly spread beyond your direct social media followers, especially if you make sharing or tagging friend’s par of the entry rules. This is the easiest way to make your contest or giveaway go viral and get your brand in front of more eyes.
More eyes and engagement=more sales.
2 You don’t share User-Generated Content
Potential customers tend to read many reviews before buying anything to make sure the brand and product are trustworthy and worth their money.
More people are also turning to social media to find authentic reviews and see products and services in action. If you have customers sharing positive experiences with your products or services or show them in use, share that content.
Whether it is a repost on Facebook, retweet on Twitter, sharing an Instagram story, or duetting their video on TikTok, use their content to help bolster social proof.
This also brings authenticity to your profile that you can’tget by just creating your own content .
3. You aren’t using the Social Media Networks Your Audience Uses
It may be tempting to just go out to the internet and sign up for all the social media platforms and just cross-post your content on all of them.
Sure, while you may decide this is the best for you, you don’t want to spread your resources too thin. In fact, doing this may be doing more harm than good.
Each platform has a different user base and a different type of content that it
For instance, Facebook has been losing favor with youngeraudiences for quite some time. Meanwhile, Instagram and Tiktok are big draws for millennials and Gen Z. And, of course, if you are a B2B brand, LinkedIn would be an ideal starting place.
Study your target audience and meet them where they are at. If you are talking directly to your target audience, prepare to see your sales numbers take off.
But what kind of content should you create for each social media network?
Facebook: video and longer written content
Instagram: photos with a story-like description
Tiktok: short videos that have entertaining content
Twitter: short messages and videos, along with pictures
YouTube: long-form videos that are entertaining orinformational (product/service demonstrations, how-to’s, tutorials, etc.)
If you stick to your brand, and implement these simple changes you will likely see more followers, more engagement, and therefore more
sales generated from social media.