Are you struggling to create your brands's online presence? If implemented properly social media can be one of the best ways to connect with your audience and get your business in front of countless numbers of prospective customers.
It’s also a fantastic way to generate sales when you use the right techniques.
Here are 5 ways to easily boost your online visibility to reach more customers and improve sales.
1. Use Interactive Posts to Entice and Educate
To best maximize your social media presence, you also want to entertain, educate, and entice your audience.
When do people use social media? For the large majority ofusers, it’s in their free time.
That means they are there to either relax or see things that entertain them instead of being actively pushed to spend money.
How do businesses promote a product without being too pushy?
By creating content that encourages people to interact, like contests or giveaways.
These types of posts can quickly spread beyond your direct social media followers, especially if you make sharing or tagging friends part of the entry rules.
This is the easiest way to make your contest or giveaway go viral and get your brand in front of more eyes.
More eyes and engagement=more sales.
If you really want to promote engagement, start generating interest a few days before starting your giveaway or contest.
2. Share User-Generated Content
More people are turning to social media to find authentic reviews and see products and services in action. And potential customers tend to read multiple reviews before buying anything to make sure the brand and product are trustworthy and worth their money.
So how can you get these reviews into your social media presence to help prove your brand is worth their hard-earned money?
If you have customers sharing positive experiences with your products or services or show them in use, share that content.
Whether it is a repost on Facebook, sharing an Instagram story, or duetting their video on TikTok, use their content to help bolster social proof.
This also brings authenticity to your profile that you can’tget by just creating your own content.
According to a recent study 79% of people say user-generated content highly impacts their purchasing decisions.
You need to find ways to encourage people to share their positive experiences through videos and photos on social media. Also,ask them to tag you or use a company-specific hashtag if you have one.
3. Use the Social Media Networks Your Audience Uses
Keep in mind that each platform has a different user base and a different type of content that it specializes in. to the internet and sign up for all the social media platforms and just cross-post your content on all of them you don’t want to spread your resources too thin.
Keep in mind that each platform has a different user baseand a different type of content that it specializes in.
For instance, Facebook has been losing favor with younger audiences for quite some time. Meanwhile, Instagram and Tiktok are big draws for millennials and Gen Z.
And, of course, if you are a B2B brand, LinkedIn would be anideal starting place.
Study your target audience and meet them where they are. If you are talking directly to your target audience, prepare to see your sales numbers take off.
But what kind of content should you create for each social media network?
- Facebook: video and longer written content
- Instagram: photos with a story-like description
- Snapchat: short videos that have entertaining content
- Pinterest: recipes, DIYs, and sharing information about the products
- Twitter: short messages and videos, along with pictures
- YouTube: long-form videos that are entertaining or informational (product/service demonstrations, how-to’s, tutorials, etc.)
When creating posts or other content, just remember to stay authentic to your brand. You don’t want to start jumping on a platform and creating content that isn’t your brand. That won’t attract your target audience.
Once you’re on the right social media platform, your odds of reaching your target audience skyrocket.
When they are reached, then your chances of seeing an increase in sales improve dramatically.
4. Make your brand convenient for your customers
If you want your business to thrive on social media you need to keep adapting to current consumer preferences, including improving convenience.
In the new highly competitive market convenience is now the top reason consumers shop with both major retailers and small businesses. This means that to have an impact your business needs to support customers and make sure there as few barriers as possible to shopping with you.
One way to offer safety and convenience to consumers is through curbside pickup. While this practice varies from store to store, it typically means the customer orders items online and then retrieve their order from the parking lot or outside area.
Curbside pickup dramatically reduces the time COVID-wary shoppers need to spend in the store, and it shows you care about both customer and employee safety.
Another way is though exceptional customer service. Business owners should try to be available or have an employee avilaible in-person and via phone, online chat, social media and, in some cases, video chat to make the shopping experience more
convenient if there are questions or issues.
Finally fast/free shipping and online reservations that add the convenience for customers, who don’t have to call ahead and can feel comfortable knowing everything is planned ahead.
5. Enlist the Help of Influencers and Customers
Influencers are a go-to method to increase sales with social media.
Find influencers that have a similar target audience as yours and serve your industry. This bit of due diligence will ensure that they have followers interested in your product or service.
You then ask them to promote your brand by honestly reviewing your products on their profiles in exchange for a discount or affiliate link or potentially a free sample.
This will put you in front of their massive following and is proven to increase sales, but be aware some influencers do charge for these reviews.
If you aren’t quite ready to use influencers, you can enlis tthe help of your more passionate customers. Ask them to review their experience or promote your products in exchange for things like discounts, freebies, or other perks.
Some companies also do a referral program where their customers can share their referral codes or links with their followers, friends, and families.
Then, they can get perks or a percentage of the sale when their code is used.
Either way, this gets your products in front of a larger portion of your target audience, increasing sales.
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