In a perfect world every customer would be your ideal customer. Yet the reality is, people are different—we all like, want, and need different things. Your business or brand works the same way. Some people will love your product or service and rave about it to everyone they know. Others? They won’t see the point or value in what you’re offering.
It’s for this very reason that it’s so important to attract your ideal customer.
What is the ideal customer? Your ideal customer is someone who gets their exact needs met by what you're offering. Now that you know your ideal customer follow this three step process to attracting them.
Step One: Know Your Product or Service
Having a have a solid understanding of your business is vital. This means you need to have deep knowledge of your business from your customer’s point of view.
Pindown what EXACTLY it is you offer to your customers, what problems do you solve for them or what challenges do you address? Why should people buy from you instead of your competitors? What sets you apart? Who actually benefits the most from your product or service?
These questions invoke a deeper introspection into the core values of your brand or business. It’s not enough to determine who you want to benefit most—you need to identify who is actually finding value in your offerings right now.
Step Two: Determine Your Goals
After looking at your business through your customer’s eyes and identifying who is currently buying from you, it’s time to determine your goals.
Are you pleased with this current type of customer and, more importantly, are they satisfied with you? Or, do you feel that you’re not meeting the target market of the people who value your business the most?
When outlining your goals determine what specifically you want to achieve. This will help you alter your strategies when it comes to your customers and will help you navigate changes that may come.
Step Three: Analyze Past Interactions and Create a Customer Profile
Your past interactions with customers can reveal a lot—both good and bad. Reflecting on any major mistakes and successes with previous or existing customers will help you in narrowing focus.
Look back on huge failures or major wins. Sort through your past interactions and pull out what you can. That information will all be valuable in the next step.
Creating our customer profile, which shares all the vital information about them. This process involves answering some important questions that cover everything from basic demographics to what influences buying decisions.
Find out as much as you can about your particular customer. The more you know, themore powerful you’ll be.
Identifying your ideal customer can seem like an overwhelming and daunting task. But, it’san important step in growing and improving your business, and with these five steps, the process doesn’t need to be complicated.
Follow these three simple steps and you’re well on your way to not only reaching new customers—but the right ones.