A recent survey found that 75% of people ordered food delivery at least once during the pandemic, emphasizing the importance of providing online ordering and delivery services. Furthermore, 80% of consumers say they are more likely to visit a restaurant if it offers online ordering, emphasizing the significance of this service.
With this in mind, we've compiled a list of the six best online marketing tips for restaurants or food establishments to boost sales and increase customers.
1. Use social media: Platforms like Instagram, Facebook, and Tiktok can be effective tools for promoting your restaurant's food and atmosphere. Create visually appealing content that highlights your menu, specials, and events to make the most of social media. Respond to comments and messages from your followers, and consider running social media contests or promotions to encourage user-generated content.
2. Optimize your website: Because your restaurant's website is frequently the first point of contact for potential customers, it is critical that it is user-friendly and visually appealing. Make sure your website is search engine optimized, with relevant keywords and meta descriptions, and that it is mobile-friendly and easy to understand.
3. Provide online ordering and delivery: Online ordering and delivery services have grown in popularity, especially during the pandemic. You can attract new customers and increase your revenue by providing these services. To reach a larger audience, consider partnering with popular local food delivery platforms or businesses.
4. Organize virtual events: Virtual events such as menu sampling, wine tastings, and cocktail making sessions can be a great way to engage customers while also showcasing your restaurant's offerings. Promote your events via social media and email marketing, and consider offering attendees special discounts or promotions.
5. Email/ Text marketing can be a very effective way to promote your restaurant's specials, events, and promotions. Build your email list or Text/Whatsapp list by offering incentives for signing up, such as a free dessert or a discount, and personalize your emails to make them more engaging.
6. Collaboration with influencers: For restaurants looking to reach a larger audience, influencer marketing can be a powerful tool. Collaborate with local influencers or food bloggers to promote your menu and atmosphere, and consider providing them with a complimentary meal or discount in exchange for promoting your restaurant on social media.
By implementing innovative and unique online marketing strategies, your restaurant can differentiate itself from their competitors and attract new customers.
If you need help in creating and implementing your online marketing strategy for your business book a free consultation with our experts today. During the call, we'll discuss your specific needs and create a customized digital marketing strategy for your resturant or food establishment to help you achieve your goals.